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Audience Targeting for Your Social Media Advertising Strategy

Whether you want to grow your social audience or drive traffic to your website (or any of the myriad other marketing objectives), a social media advertising strategy is a great way to accomplish your goals. But only if you target the right audience with the right message. In a recent post, I reviewed stats on social media audiences and where you...

5 Tips to Make the Most of Direct Mail Marketing

With the prolific online opportunities, many have predicted the death of direct mail marketing, and some say it’s already dead. However, the stats below from a late-2015 study by MarketingSherpa are clear indicators that exactly the opposite is true. The greatest number, 54 percent, of consumers surveyed said they want to receive mail from brands...

Content Marketing for Interior Designers in 4 Easy Steps

Content marketing for interior designers is truly the “advertising” of today and the future that you need to implement to be successful in growing your business and attracting new clients. Prospects no longer want to be “sold,” they want to be educated. Today’s consumer seeks out information online before making a purchase and is already nearly...

Eliminate Overwhelm and Accomplish More Every Day

Small business owners experience overwhelm probably more frequently than we’d like to admit. When you feel overwhelmed it’s difficult to pull yourself out of that and get your brain organized to maximize your productivity. But there are a variety of ways to eliminate overwhelm so you can accomplish more in less time. Your Day Begins the Night...

Marketing Plan Checkup: How are You Doing?

It’s happened again. The time has just flown by, and now we’re well into the year. How is your marketing plan holding up? Are you moving forward with the action steps needed to reach your business goals? Or do you find yourself caught up in the business of designing instead of the business of managing your business? It happens to all of us — no...

If You’re Not Using Email Marketing, You’re Losing Leads

Email marketing is not a lost medium, and if you’re not using it, you’re missing a huge opportunity to capture an audience’s attention, drive them to your website and increase revenue. A 2016 study shows that of the top seven marketing channels — website, email, social media, organic search, paid search, mobile and display ads — email is the...

6 Ways You Need to Invest in Your Business

As the old saying goes, “You have to spend money to make money," and this is, of course, true. There are many necessary expenses that keep your business running and just generally functioning. However, there are some key ways you can invest in your business that will drive growth and success. Investment is the operative word here. You can’t just...

Pick Your Social Media Niche and Make the Most of It

Social media marketing is overwhelming when we try to be everywhere all of the time. This is why so many small business owners end up abandoning their efforts. But there’s no need to face social overwhelm. Just pick one or two social networks — the ones where your ideal clients are — and focus on building and engaging your audience there. Picking...

Referrals is Not a Marketing Strategy

Two of the most common things I hear from prospects are: A.) I get most of my business from referrals, and B.) I want to hire help with my marketing, but I’m waiting for just one more big job to come in. I swear. I hear this from so many designers across the country, I thought I should just write this post and address the issue for all of you....

Overcoming Buyer Objections

Overcoming buyer objections is a natural part of the sales process. Buyers want to buy, but they have an inherent fear of making the wrong decision when they make their purchase. To counteract that fear, their safety mechanism kicks into gear in the form of all kinds of objections to your proposal or services. Here are five common objections and...