Blog

Stay True to Your Ideal Client Avatar (ICA)

I was recently called "sexist" for speaking to my ICA (ideal client avatar, sometimes referred to as client/buyer persona).Let me explain ...As many of you might know, my business started out focused strictly on marketing and marketing implementation for businesses in the home and design industry. I cast a fairly wide net for that business trying...

Do You Have a Fixed or a Growth Mindset?

Have you heard of growth vs. fixed mindset? It's really pretty much just what it sounds like ... your mindset is either fixed (meaning you're stuck in an "it is what it is" mentality) or your mindset is trained on growth (meaning you're always learning, improving ... growing). Stanford psychologist Carol Dweck, wrote about these concepts in her...

What To Do When You Don’t Know What To Do

OK, yes, the title of this post might sound weird, but let's be honest ... you've had moments recently when you've felt like you have no idea what to do, am I right? I know I've had those moments — it's totally normal. This happens even when we're not in the middle of the COVID-19 crisis ... we all feel a bit lost at times, and it's just fine....

How to Tweak Your Goals for COVID-19

Let's be real ... COVID-19 is really screwing with our businesses and our goals for the year. And we really have no idea how long this crisis is going to last and what the financial implications are going to be. So, with that in mind, I'd like you to revisit your goals for the year. Your inclination might be to just throw your revenue goals aside...

Stop Obsessing Over Things You Can’t Control

The fact of the matter is, you can't control what's happening in the stock market. You can't control who gets sick and who doesn't. You can't control how long this thing lasts. You can't control whether or not your work is considered "critical" by your state government. This was recorded in the height of the COVID-19 crisis. However, the...

How I Failed at Business During the Onset of COVID-19

Here's my confession about how I failed in my business during the onset of COVID-19. It's not a pretty story ... Don't lose your way. Let's get you focused on your business today. Not just surviving this uncertain time, but thriving right back into business as usual! Click the button to learn more about my Interior Design Biz CEO™ coaching...

Taking Small Actions

Let's talk about action. Tiny action is better than no action hands down, any day of the week. Watch the video for a breakdown of this process and some great examples of how you can take small actions to move your business forward. Take one small action now — signing up for my Interior Design Biz CEO™ coaching program — to...

Marketing Through a Rough Period

I recently sent out a series of emails about marketing through uncertain periods of time like the one we're in currently. In case you missed it, I want to share (very briefly) my personal story about what happened to my family in 2008. Listen to my story, and thn download the freebie below to ramp up your marketing today! ...

Ditch perfection, go for done!

Here's a story that has stuck with me for years for two reasons. In the early years of my business, when I still provided marketing services, I was always hustling. I had a full-time job as a magazine editor, and I was launching my marketing business on the side. And I had kids, a husband, dogs, all the things. I was, honestly, a bit overwhelmed...