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3 Things You Must Do to Write a Blog Post

Interior designers rely heavily on their websites to display their portfolios — pictures are worth 1000 words, right? Well, yes and no. While it’s important for your prospects to be able to see your work, it’s also important that you offer them relevant content to consume as part of the getting to know, like and trust you process. A blog is an...

Mid-Year Planning for Achieving Your Goals Part 3

So, you know how September rolls around and you start thinking about planning for the upcoming year? Then before you ever get a chance to write down any goals or even make notes — BAM! — you’re knee-deep in the holidays. All your planning and strategizing dreams are in the toilet until January — when you should be acting on them! This is why I...

Mid-Year Planning for Achieving Your Goals Part 2

So, you know how September rolls around and you start thinking about planning for the upcoming year? Then before you ever get a chance to write down any goals or even make notes — BAM! — you’re knee-deep in the holidays. All your planning and strategizing dreams are in the toilet until January — when you should be acting on them! This is why I...

Mid-Year Planning for Achieving Your Goals Part 1

So, you know how September rolls around and you start thinking about planning for the upcoming year? Then before you ever get a chance to write down any goals or even make notes — BAM! — you’re knee-deep in the holidays. All your planning and strategizing dreams are in the toilet until January — when you should be acting on them! This is why I...

Improve Your Marketing Vocabulary Part 2

Arming yourself with more knowledge about marketing will only make you more successful in your business. Even if you yourself don’t perform the marketing tasks or even develop the strategy, the more you know, the better you can guide those who do this work for you. This is the second of a three-part series of marketing vocabulary terms you need...

Save Time + Money with Marketing Automation

Marketing automation is software that businesses can utilize to automate and streamline marketing actions such as emails or social media. The software replaces repetitive, manual tasks with automated campaigns or posts. It can also be your marketing hub — where you go to determine which marketing strategies work or don’t work for your company and...

How to Manage a Virtual Team

You know you desperately need help. But you’re not ready to make the leap to hire. Or maybe you have some part-time help or a junior designer, but you need more. A virtual team can be the answer. This can be a team of contractors such as designers or drafters, your bookkeeper, an admin, a marketing team and even sales staff. If you service one...

Double Your Leads & Bottom Line Course

It’s tough to grow your business when you spin your wheels on leads that are not a good fit, tire kickers or just plain time wasters. It’s a challenge for many interior designers to figure out how to get more of the best leads and less of the others. My course shows you just how to determine which leads come from the best sources — and it goes...

Improve Your Marketing Vocabulary Part 1

Arming yourself with additional knowledge about marketing will only make you more successful in your business. Even if you yourself don’t perform the marketing tasks or even develop the strategy, the more you know, the better you can guide those who do this work for you. This is the first of a three-part series of marketing vocabulary terms you...

Develop Buyer Personas for Marketing Success

Developing buyer personas for marketing is a crucial step toward ensuring your marketing messages will appeal to your ideal client. These personas (sometimes referred to as avatars) can help you target your audience for paid advertising, too. If you have great data and detailed information about past clients, it can help tremendously as you’re...