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Stay True to Your Ideal Client Avatar (ICA)

Marketing

I was recently called “sexist” for speaking to my ICA (ideal client avatar, sometimes referred to as client/buyer persona).Let me explain …As many of you might know, my business started out focused strictly on marketing and marketing implementation...

Marketing Through a Rough Period

Marketing

I recently sent out a series of emails about marketing through uncertain periods of time like the one we’re in currently. In case you missed it, I want to share (very briefly) my personal story about what happened to my family in 2008. Listen to my story, and...

3 Things You Must Do to Write a Blog Post

Marketing

Interior designers rely heavily on their websites to display their portfolios — pictures are worth 1000 words, right? Well, yes and no. While it’s important for your prospects to be able to see your work, it’s also important that you offer them relevant content to...

Top 7 Apps for Interior Designers

Marketing

The wonderful world of apps offers so much more than just games and social media sites. And interior designers are downloading these in record numbers to help with design, project management and the business of running a business. See how these top apps for interior...

Update Your Brand Identity

Marketing

Whether you’ve been in the interior design business for 20 years or two months, you can always update your brand identity to be sure it is as strong as possible. It’s not a set-it-and-forget-it part of marketing. And what you might not know is that branding is not...