Improve Your Marketing Vocabulary Part 2

Arming yourself with more knowledge about marketing will only make you more successful in your business. Even if you yourself don’t perform the marketing tasks or even develop the strategy, the more you know, the better you can guide those who do this work for you....

Double Your Leads & Bottom Line Course

It’s tough to grow your business when you spin your wheels on leads that are not a good fit, tire kickers or just plain time wasters. It’s a challenge for many interior designers to figure out how to get more of the best leads and less of the others. My course shows...

Improve Your Marketing Vocabulary Part 1

Arming yourself with additional knowledge about marketing will only make you more successful in your business. Even if you yourself don’t perform the marketing tasks or even develop the strategy, the more you know, the better you can guide those who do this work for...

Develop Buyer Personas for Marketing Success

Developing buyer personas for marketing is a crucial step toward ensuring your marketing messages will appeal to your ideal client. These personas (sometimes referred to as avatars) can help you target your audience for paid advertising, too. If you have great data...

Marketing Plan Checkup: How are You Doing?

It’s happened again. The time has just flown by, and now we’re well into the year. How is your marketing plan holding up? Are you moving forward with the action steps needed to reach your business goals? Or do you find yourself caught up in the business of designing...

Referrals is Not a Marketing Strategy

Two of the most common things I hear from prospects are: A.) I get most of my business from referrals, and B.) I want to hire help with my marketing, but I’m waiting for just one more big job to come in. I swear. I hear this from so many designers across the country,...